· Analyze existing market trends in loyalty & retention strategies to make a focused approach towards Warid’s Loyalty & Retention programs.
· Develop & implement new products, variations/ innovations to existing products to maximize business dimensions to support the business objectives of retention from postpaid customers.
· Administer the loyalty program – ensuring smooth process flow, developing partnerships for rewards fulfillment.
· Draw inferences from available churn data for better customer lifecycle management & analyze data to pre-empt customer disengagement reasons along with recommendations to improve loyalty offering from Warid prepaid & postpaid customer.
· Analyze and exploit strategic partnership opportunities with new and existing business partners to reward each segment of Warid customers.